During this uncertain time, I have clients directly affected by COVID-19 and some not affected.

Either way – let’s face this head-on and reassure your customers!

I’m working closely with all my clients to ensure we keep moving forward but face this current environment and tailor our services accordingly. I’ve been hearing about service providers going that extra mile during these uncertain times so I wanted to take a moment and share some examples of different coronavirus notices and share my thoughts for best practice for PR during this time.

Either way – let's face this head-on and reassure your customers!

Guidelines Changing Daily

The guidelines are changing daily, and the lockdowns are extending globally. Government is reacting and trying to offer reassuring measures for business support. Still, nothing is clear. As a nation we are looking for reassurance from everyone.

For the majority of businesses, we can’t just ‘shut down’ for a few weeks and hope to continue as usual when everything settles.

From small businesses to large corporates lets approach this head on and reassure our customers.

Larger companies have crisis communication teams in place to put out their Coronavirus business statements like Starbucks, Nike and McDonald’s. View their statements here:

https://stories.starbucks.com/stories/2020/navigating-through-covid-19/

https://www.mcdonalds.com/gws-newsroom/gb/en-gb/2020/3/covid_19_updates.html

https://news.nike.com/news/nike-covid-19-community-response

Communication Guidelines for COVID-19:

If you are a small business wondering how to communicate to your customers during these challenging times here are my guidelines:

  • Describe the impact on your customers (if any)
  • How employees are being protected through social distancing
  • How customer service will be affected
  • The location of changes to service
  • Alternative measures in place to keep ‘business as usual’

Where to post the notifications? 

When dealing with Crisis communication, don’t shy away from the situation! Confidently approach this current environment and share your advisory notice on:

  • Social media channels – pin the notice to your pages.
  • If your business hours have changed then update your Google my business page.
  • Your website – home page and landing pages if possible.
  • ENewsletters

If you need any help with your COVID-19 advisory notice, please do not hesitate to contact me.