New Website Design ForUrban Joinery – A Domestic and Commercial Joinery and Carpentry Business

Urban Joinery was looking to update their outdated website to better reflect the quality of service they offer, as well as to better showcase their extensive experience in both domestic and commercial joinery projects. The old website, built on PHP, was not mobile optimised and used stock images and generic content that didn’t truly represent the company’s growth, capabilities, or professionalism. They needed a website that would enhance their brand’s image and act as a powerful tool to engage with potential clients.

We started by understanding Urban Joinery’s core values, services, and target audience. This step allowed us to create a digital solution that aligned with their goals and communicated the expertise behind their work. A key part of our approach was to understand their business history, the range of services they offer, and how they wanted to be perceived by their audience. This collaborative process resulted in the creation of bespoke content that reflected the domestic and commercial projects they specialise in.

Creating the Optimised and Bespoke Content

The first step was to create a user-friendly, visually appealing website that was optimised for mobile devices – a crucial feature given the increasing number of mobile users. We updated the design, replacing stock images with high-quality photos of Urban Joinery’s actual work, showcasing their craftsmanship and attention to detail. The content was reworked to provide a clear and engaging narrative of the company’s services, values, and expertise. We focused on making the content easy to read, ensuring that the website communicated professionalism, trust, and capability across all industries they serve.

We also added sections to highlight the specific services Urban Joinery offers in both the domestic and commercial sectors, with detailed case studies and client testimonials to build trust and credibility. Regular updates, including blog posts, will ensure the site remains fresh, relevant, and aligned with Urban Joinery’s ongoing projects.

Website Optimisation and Functionality

We implemented a modern, mobile-friendly design to ensure visitors could easily navigate the website on any device. We integrated clear calls to action to help convert website traffic into enquiries, as well as an easy-to-use contact form. SEO (Search Engine Optimisation) strategies were employed to ensure Urban Joinery’s website ranked well on search engines, driving organic traffic and visibility.

The Outcome

The newly designed website for Urban Joinery not only offered a visually engaging and functional experience but also gave the company a platform to reflect their brand’s true value. The site now serves as a marketing tool that reflects the company’s high standards, offering easy navigation, optimised design for mobile users, and accurate, on-brand content. The website has helped Urban Joinery stand out in a competitive market, allowing potential clients to easily understand the range of services they offer, view past projects, and engage with the company.