Website Development and copywriting for a Technical Steelwork Specialist
James from Middleton’s expressed his need for a comprehensive update to his existing website. The site had been neglected in terms of fresh content for a significant period, and its design had become noticeably outdated.
His foremost requirement was a user-friendly platform that could be effortlessly managed and updated by someone with minimal website expertise. The primary purpose of this revamped website would be to chronicle the daily projects that Middleton Structures actively engaged in.
James was a fantastic client and provided us with prompt feedback, meaning the project ran smoothly.
The primary obstacle encountered during this project was the absence of a professional image repository that displayed Middleton’s past undertakings. James expressed a preference against the use of stock images, which left us with only mobile-captured, predominantly low-resolution photographs at our disposal.
To address this, we employed advanced AI-based image correction and upscaling software. This allowed us to enhance the quality of the available images, ensuring they were as crisp and clear as possible for their integration into the website. This approach ensured a professional aesthetic was maintained, despite the initial limitations.
Client
Middleton Structures Ltd
Industry
Manufacturing | Construction
Services
Website Design
Copywriting
Graphic Design
Copywriting Detail
All website copy supplied in-house by Caroline Cox Marketing
An Advanced, Yet User-Friendly Content Management System
As we did for Polly Burns, we are prepared to start from scratch to meet James’s needs. Our speciality lies in crafting custom WordPress websites specifically designed to meet the unique requirements of businesses. Whether it’s a brochure website, a service website, or a portfolio site, we have the necessary expertise and experience to construct something distinctive and engaging.
We were ready to bring James’s vision to life, developing WordPress websites tailored to fit Middleton’s business needs and providing the necessary features and performance to transform Middleton’s online presence.
By having a content management system that James could easily navigate, we eliminated the need for frequent consultations with ourselves. The ability for James to update the website himself also ensured that the site stayed current and relevant, reflecting the day-to-day projects that Middleton Structures were actively engaged in.
This hands-on approach allowed for real-time updates and a more authentic representation of the company’s operations, all while keeping the operational costs of the website to a minimum.
Maximising an existing branded colour palette
Jame had a precise vision for his new website. The primary objective was to showcase as many completed projects as possible, reflecting the multifaceted nature of his business. The company’s ethos, “Nothing ever ordinary,” was to be the driving force behind the site, demonstrating that Middleton Structures consistently delivers innovative solutions to the myriad challenges presented by steelwork projects.
Jame’s website was not just a platform to display his work but a testament to his business’s creativity and adaptability to every project. It was designed to be a dynamic showcase of the company’s diverse capabilities, highlighting its unique approach to problem-solving in the steelwork industry.
Pantone® Yellow 012 C
C0 M19 Y93 K0
#FFCE01
Pantone® 425 C
C60 M50 Y47 K39
#58595B
Pantone® 11-0601 TPX
C7 M5 Y6 K0
#EFEFEF
Headlines:
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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0
Paragraphs:
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We utilize user-friendly content management systems, eliminating the need for comprehensive coding skills for site management and updates. Our professional design services ensure your website delivers an exceptional user experience for every visitor.