Website Design For John At Edit Easy – A Business Providing Freelance video editing and visual content creation
About Edit Easy – Edit Easy launched in January 2021 after establishing an industry reputation for impeccable creativity, editing skills and animations that took businesses to another level.
Edit Easy offers a freelance solution for video editing and visual content creation from concepts, storyboards, direction, video editing and motion design.
The company works alongside businesses in a wide range of guises, from videoing still in particular, and offers the resource to edit video footage, perhaps captured in-house and transforming it into video content that works for the business on the platforms needed, from websites to social media feeds.
Founder John Starkie has been creating video and animation content for agencies for almost two decades and was a former head of video in two leading agencies before going freelance – he knows how it all works and can easily slot in as an extra helping hand when resources are low.
Edit Easy website design, build and launch – Having worked alongside John for over ten years, we liaised with him before launching his business to gather an understanding of his business and the type of work he would like to drive and capture.
Having spent years travelling and now with a young family, he desires to focus more on supporting local businesses with filming, content and editing and working with to support businesses with a desire to grow but not the in-house resources of a marketing agency and offering a solution to video content and creativity with expertise editing skills to bring footage to life and have it perform for a business.
With all his marketing agency experience, he also wanted to showcase how easy it is to work internally with marketing agencies in a non-traditional employment role and simply slot in with the team when resources are low.
What The Project Involved – A Website For Concepts, Storyboards, Direction, Video Editing & Motion Design
Build & Functionality – A priority was to provide John at Edit Easy with a website he could easily edit and maintain himself. The website’s content management system needed to be designed for flexibility and performance As a videographer, it was essential for John to have the capability to showcase and update his diverse range of work easily. Therefore, we ensured that uploading and maintaining his portfolio was simple.
Optimising The Website’s Speed & Performance – To enhance the website’s performance and effectively manage its extensive video content, we determined that self-hosting was not a feasible solution. Consequently, we chose to host all videos on Vimeo, integrating them seamlessly into the website through a simple embedding function. Furthermore, the website employs dynamic srcset Adaptive Images, incorporates a Content Delivery Network (CDN) service, and utilises an advanced caching system. These features significantly contribute to optimising the website’s overall page speed and reducing loading times, thereby delivering a greater user experience.
Video Footage – This part was easy peasy, or it was edit-easy. John knew the drill and supplied a range of showreels in the format needed for the website.
Content – Due to the business offering of Edit Easy, video content was the main focus of the website, with a portfolio page that elegantly showcased their entire body of work. The copy was crafted to be concise and impactful and presented in neat content blocks. A dark-themed website was specifically selected, not only to accentuate and frame the videos effectively but also to highlight distinct calls to action, illuminated by a branded accent colour.
Testimonials – as a new business start-up, it was essential to showcase the business’s credibility and have visitors understand the experience and portfolio of works created over the last two decades. We include a logo banner across the bottom of the website for various business types, from large blue-chip companies to local SMEs.
The Story of Edit Easy – John makes editing easy! Unless you are a professional actor, I think it’s safe to say that everyone feels a bit nervous when faced with a camera. John can make amateur footage come to life and perform for the purpose you created it for.
John also works with 3D images to hope businesses, perhaps with a new product launch, to bring the technical elements of products to life, a short yet concise video that just can’t happen over text.
He ignites companies’ desire to raise their profile and create video content that is engaging, relevant and designed to perform.
Our Experience – With our years of experience with website development, we can take a concept and vision from the passion of a solopreneur and transform it into an online showreel that drives business and the proper enquiries to you.
How Your Business Could Work With Caroline Cox Marketing
If you are an established business looking to refresh your website, or you are a new start-up needing to showcase your services – or you are anything in between, we can help bring your vision to life. Check out our website service page below.
Feedback From Edit Easy
"The Caroline Cox Marketing team we're fantastic to work with. I had an idea for a website, but not the practical knowledge of how it would really work and suit me best. Luckily they guided me through the whole process and the outcome is fantastic. A great place to showcase my work and draw in leads. Thankyou guys!"
John Starkie | Director