Fineline Market Research – Organic Business Growth
Social media content and design for Fineline Market Research – A business providing full service market research to SME’s and large companies.
About Fineline Market Research – Fineline is a well-established market research agency established for 10 years, and throughout that time, they have enjoyed organic growth captured from their excellent reputation within the industry. Their proven track record has provided consistency with clients and staff members. They offer their clients expertise across a wide range of research methods, including customer experience, brand tracking, and consumer duty.
The company exceeds expectation with their service level and ability to deliver the results, reassurance and infrastructure to that of larger agencies. They pride themselves on being the market research agency that really cares and listens to your business problems and has a portfolio of clients who remain a constant within the business.
Raising the profile of an already successful business
Social Media Marketing & PR
Fineline Market Research founder Scott Hinton was looking to onboard a marketing agency to support the organic growth of the business. He was happy with the level of business and consistency they achieved year on year but recognised the need for the company to have an online presence and platform to share their wins and successes and raise the profile of the brand. Scott had the business in a healthy position that didn’t need a marketing plan to drive business it needed a marketing plan to support the business and showcase the value it brings to its customers.
What does the onboarding process involve?
Understanding the industry and the business
Similar to Fineline’s business values, we pride ourselves on caring and listening to each business we work alongside and getting to understand the pain points (if any) and the desired outcome. The first couple of months of working with a new client takes time to research competitors, talk to our client, and truly capture their tone of voice and offer a holistic approach to our outputs that reflects the business and puts them on a journey to raising their profile and achieving their business goals.
Creating the right content consistency
Consistency will always be the key to success in social media and many other marketing activities. We created a batch of content to reflect key elements of the business, the range of services and credibility. The content drives the graphic design to support the messages and reflects the branding.
We’ve combined social media activity with longer forms of content to support the activities of the business and create thought leadership articles to share on various platforms.
Social media scheduling and analytics
To onboard a client is to understand their audience and what resonates with their target audience to capture the most engagement. Each month, we will analyse the engagement and impact on website visitors. Content that creates the most attention is then captured again to produce a variation and continue to speak to its target audience.
Testimonial
We have definitely had enquires and picked up three new clients as a result of the PR stuff you are doing, one of them has resulted in a really large contract. I know it’s the PR stuff that has created this as all 3 contacted us having seen us on LinkedIn.
I am extremely pleased with the way this is going Caroline, its working by far more than I expected it to. From my perspective, I was hoping for it to raise awareness of Fineline, which would help me when contacting people, but it’s actually driving business to us.
Thanks so much for all of your work to date, its been superb!
Contact us
We’d love to hear from you if you have a marketing project or need consistent marketing support for your business. Fill out the form in our footer, and we’ll be in touch.