Illuminating Success - How Abacus Lighting Shone Brighter with Caroline Cox Marketing
Abacus Lighting approached Caroline Cox Marketing investigating additional marketing resources for their marketing department during a 12 months maternity leave.
For over 60 years Abacus Lighting have been Leaders in lighting, Abacus’ business supports global customers in meeting the growing demand for technically-brilliant, yet energy efficient and sustainable lighting solutions. They are based in Sutton in Ashfield and has a celebrated heritage in British engineering.
Marketing Retainer for a fixed-term contract
Upon receiving the brief from Abacus Lighting marketing team, we gained a thorough understanding of the monthly outputs required to maintain business continuity. We devised a tailored proposal that outlined how we could seamlessly integrate our marketing resources into their team, ensuring uninterrupted support during the maternity leave period.
Our partnership with Abacus Lighting involved a wide range of activities, including:
Case Study Creation: We worked diligently to create compelling case studies, specifically tailored to resonate with their potential customers.
Customer Communication: We engaged with customers on Abacus Lighting’s behalf, maintaining their professional brand tone at every touchpoint.
Photography and Videography Coordination: We orchestrated photography and videography sessions to capture the essence of Abacus Lighting’s lighting systems, both day and night.
Video Editing and Showreel Creation: We edited the captured footage and crafted captivating showreels, complete with customer interviews that showcased their experiences with Abacus Lighting.
Copywriting: Our team was responsible for creating engaging copy for the case studies.
Website Upload: We ensured seamless integration by uploading the content directly to Abacus Lighting’s website. We uploaded news stories as drafts, facilitating easy review and approval by the marketing manager, ensuring accountability, quality control, and organisational assurance.
PDF Brochure Creation: To enhance their sales toolkit, we created a PDF brochure highlighting the consistency and credibility demonstrated in the case studies.
The story of Abacus Lighting
Within the last decade Abacus have been honour with The Queen’s Award for Enterprise: International Trade 2017. Their mission statement is “Lighting the World Beyond Expectation. They do this by constantly finding and developing new innovations in lighting through their exceptional people, technology and passion for delivering service to their customers.
Our Experience
While Caroline Cox Marketing may have started as a supplier, we quickly became an integral part of the Abacus Lighting team. Their kindness, respect and impeccable communication enabled us to consistently deliver on-time and precisely what was required.
Flexibility & Understanding
Understanding the importance of work-life balance, this contract allowed for up to 12 months, affording the person on maternity leave the freedom to return when ready. Our flexible approach ensured a smooth transition, maintaining consistency and efficiency.
Videography & Editing By Caroline Cox Markeing
Feedback From Abacus Lighting
"From photography and website support through extensive video productions and the supporting of various marketing campaigns, working with Caroline and the team has been an absolutely fantastic experience throughout!"
Daniel Barnes | IT and Marketing Manager