Case Study: Social Action Hub – Third Sector Community Impact Marketing Campaign
Marketing Support
Social Action Hub – Third Sector Community Impact Marketing Campaign
Strategic marketing campaign and brand development for Social Action Hub – A community-focused charity tackling food insecurity, supporting vulnerable families and building confidence in young people within Nottinghamshire.
About The Social Action Hub
Social Action Hub is a vital community organisation dedicated to empowering local communities and creating sustainable change. With an impressive track record of redistributing 135.3 tonnes of food in the last 12 months alone, they serve over 40% of vulnerable individuals in their community through their innovative Social Supermarket model and comprehensive support services.
The organisation goes beyond food redistribution, offering youth provision, education and skills development, health and wellbeing initiatives, and community events. Their work directly supports 1,060 beneficiaries, including 572 children, while preventing 67.65 tonnes of CO2 emissions – equivalent to the annual energy use of 25 UK homes.
The Challenge: Amplifying Community Impact
Social Action Hub approached Caroline Cox Marketing with a clear vision: they needed to raise awareness about their extraordinary community impact and attract the funding necessary to support their growth journey. Despite their remarkable achievements – including a 63% increase in food redistribution and capturing 27% of the food redistribution market share in Nottinghamshire – their story wasn’t reaching the stakeholders who could help amplify their impact.
The organisation needed branded assets, structured marketing strategies, and a comprehensive PR campaign to showcase their diverse services, from youth programmes to their innovative Social Supermarket model.
Our Strategic Approach
Understanding the Mission and Impact
Caroline Cox Marketing’s approach began with deeply understanding Social Action Hub’s multifaceted impact. We recognised that this wasn’t just about food redistribution – it was about dignity, choice, environmental sustainability, and community resilience. Our strategy needed to capture the full spectrum of their work while highlighting the impressive statistics that demonstrated their effectiveness.
Creating Compelling Brand Assets
We developed branded marketing materials that could serve as powerful tools for stakeholder engagement. These assets were designed to clearly communicate the organisation’s impact metrics, from the 135.3 tonnes of food saved to the 10,950-14,600 people supported annually through their Social Supermarket.
Structured Marketing Strategy and Website Development
A comprehensive marketing structure was created to support their growth objectives. This included:
- Strategic messaging framework highlighting their unique community impact
- Website content strategy and site mapping for developer execution
- Clear positioning that emphasised both their social and environmental benefits
- Stakeholder engagement tools designed to attract funding and support.
Comprehensive PR Campaign
The PR campaign was designed to showcase the breadth of Social Action Hub’s services – from youth provision to their Social Supermarket model. We focused on communicating how their work addresses root causes of vulnerability while providing immediate, practical support to families in need.
Outstanding Results
Media Coverage and Awareness
The campaign achieved significant media attention, with Social Action Hub being featured across East Midlands news channels. Media outlets were immediately engaged by the unique scale and impact of their community work, recognising the 63% year-on-year growth in food redistribution and their significant environmental contribution.
Increased Community Engagement
Following the campaign launch, Social Action Hub experienced increased usage of their services and greater community awareness of their comprehensive support offerings. The enhanced visibility helped more vulnerable individuals and families access the support they needed.
Stakeholder Engagement and Funding Opportunities
The structured marketing approach and compelling brand assets successfully attracted stakeholder attention, creating new opportunities for funding and partnership development. The campaign established a sustainable framework for ongoing marketing activities to support their self-sustainable business model.
Long-term Marketing Infrastructure
Beyond immediate results, the project created lasting marketing infrastructure that Social Action Hub can continue to leverage for ongoing stakeholder engagement and community outreach.
Client Feedback
“Working with Caroline has been a truly rewarding experience. Despite the complexities of our campaign Caroline and her team brought unwavering commitment, creativity, and strategic insight to the table. Caroline has an incredible talent for elevating the visibility of causes she believes in—our charity’s profile and reach grew significantly thanks to her focused approach and relentless advocacy.
What stands out most is Caroline’s ability to stay focused on long-term impact, even in the face of short-term hurdles. Caroline is not only a collaborative partner but also a thoughtful communicator who genuinely cares about amplifying the voices of those she works with. We’d welcome the opportunity to collaborate again and highly recommend her expertise to anyone seeking a passionate, results-oriented professional.”
Claire Penny, CEO, The Social Action Hub
Are Business Awards Worth It?
Opinion Piece
Are Business Awards Worth It?
Recently, I had the privilege of entering the Small Business of the Year Mansfield and Ashfield Business Award, organised by the Mansfield and Ashfield Business Network (MABN). It was an incredible journey from the application process to the awards evening, and after completing the interview and presenting the growth and innovation our business has experienced over the last six years, I walked away feeling even more proud of what we’ve achieved.
Entering a business award forces you to reflect on your company’s journey.
And that’s one thing I hadn’t realised before – just how much we’ve accomplished. Running a business day-to-day, it’s easy to get lost in the hustle and bustle and forget to take a step back and celebrate your progress. But completing the application process and the interview made me realise just how far we’ve come.
Over the years, we’ve been committed to driving innovation, not just for our own business but also for the clients we support. Our marketing retainer service, website design, video content and marketing strategies have all played a part in our success. It’s not just about us, though – it’s about the way we help our clients achieve their goals and maintain their success year after year. Innovation has been key to that, and it’s what keeps our business thriving.
The Process of Applying For A Business Award
While we came second in the award process, the experience itself was incredibly rewarding. The process was seamless, and it gave us the opportunity to really reflect on our achievements. It’s easy to get caught up in the day-to-day operations of running a business, but the application process for an award like this made us stop, take stock, and recognise all the progress we’ve made.
The awards evening itself was fabulous – the room was buzzing with energy, filled with inspirational businesses and local leaders. There were local mayors, directors from local councils, and entrepreneurs from all industries, all coming together to support each other. It was an evening of positivity, networking, and recognition, and it was so inspiring to be surrounded by so many incredible businesses all working towards the same goal – the betterment of our economy.
So, are business awards worth the effort and expense?
The answer is a resounding yes. You can’t put a price on networking, showcasing your successes, and meeting new business leaders. In a world where businesses are facing increasing pressures, taking the time to be a part of an award process can be hugely valuable.
During the evening, we heard from the lifetime achievement winners, John and Carolyn Radford – owners of Mansfield Town Football Club. They spoke candidly about how hard business is at the moment. It was a reminder that even the most successful businesses face challenges, but it’s how you respond that counts. The key is staying positive, being innovative, and sticking to your marketing plans.
It’s easy to panic when you’re not seeing instant results from your marketing efforts, but as we’ve learned, consistency is key. Recessions and difficult times come and go, but the businesses that bounce back are the ones that stay committed to their target audience, remain present, and keep delivering value. So, don’t cancel your marketing plans. Stay the course, stay consistent, and, most importantly, stay positive.
In conclusion, business awards may come with a little bit of effort and expense, but the benefits far outweigh the costs. The connections you make, the reflection on your achievements, and the inspiration you gain are invaluable. Don’t hesitate to put yourself forward for that next award – you might just be surprised by how rewarding the process is!
What People Think About Your Business That Doesn’t Show Up in the Data
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What People Think About Your
Business That Doesn’t Show Up in the Data
I’ve been in marketing for over two decades now, and in that time, I’ve witnessed more change in the last five years than I could ever have imagined. But one thing that’s remained constant throughout? There’s no such thing as a quick win. While the latest trends might grab attention for a short while, it’s your long-term strategy that’s truly the key to transforming your business.
Why Quick Wins Aren’t Enough:
The Key to Sustainable Business Growth
. While the latest trends might grab attention for a short while, it’s your long-term strategy that’s truly the key to transforming your business. After 20 years in the marketing world, here’s what I’ve learned: Quick wins may give you a momentary lift, but they won’t help you build a brand that stands the test of time.
Key Strategies to Boost Brand Visibility in 2025
1. Content Marketing
Focus on creating high-quality, relevant content to build trust and establish authority. Whether it’s blog posts, videos, infographics, or webinars, this content educates your audience while positioning your brand as an industry leader.
2. Social Media Marketing
Don’t just post and ghost—engage actively with your audience across different platforms. Share content that adds value, and use social listening tools to understand the buzz around your brand. This helps you stay ahead of conversations and connect on a deeper level with your followers.
3. Influencer Marketing
Partnering with the right influencers can be a game-changer. By collaborating with influencers whose audiences align with your brand, you expand your reach and gain credibility. Their endorsement can make a world of difference in how your brand is perceived.
4. SEO Optimisation
No one wants to be buried on page 10 of Google. Optimising your website with the right keywords ensures you get found when people search for your offer. Keep content fresh and relevant to boost your rankings and improve visibility.
5. Paid Advertising
Platforms like Google Ads and social media ads aren’t just about spending money—they’re about targeting the right people at the right time. This is your chance to expand your reach beyond organic efforts and get in front of potential customers actively searching for what you provide.
6. Brand Colaborations
When you team up with complementary businesses, the possibilities are endless. Cross-promote each other’s brands to tap into new customer segments and networks you might not have had access to before. It’s a win-win for everyone involved.
7. Community Engagement
Get involved! Whether it’s at industry events, online forums, or discussion panels, actively participating in your community positions your brand as a thought leader. By engaging with others, you build trust and credibility in your space.
8. Employee Advocacy
Your employees aren’t just the heart of your business—they’re also fantastic brand ambassadors. Encourage them to share company updates and news on their social media platforms. This organic form of marketing is powerful and helps amplify your brand’s reach.
9. Refferal Programs
Nothing beats a personal recommendation. By incentivising existing customers to refer friends or colleagues, you’re tapping into the power of word-of-mouth marketing, which can help grow your customer base in a natural, authentic way.
10. Public Relations (PR)
PR is a fantastic way to get your brand in front of a larger audience. Whether you’re issuing press releases or pitching stories to journalists, positive media exposure helps build brand awareness and can create lasting credibility.
Important Considerations
Understand Your Target Audience: Take the time to define your ideal customers clearly. This allows you to tailor your marketing efforts to speak directly to their needs and preferences.
Consistency Is Essential: Make sure your brand identity remains uniform across all communication channels. This strengthens your message and ensures your business stays at the forefront of your industry.
Measure And Refine: Regularly track key metrics such as website traffic, social media engagement, and brand mentions. This will help you assess the effectiveness of your strategies and make informed adjustments where needed.
What if your data metrics show some of your
marketing strategies underperforming? Should you stop doing it?
The answer is no
You never know who’s paying attention, who’s talking, or who’s quietly being reminded of your business, waiting for the right moment to make a purchase. I recently attended a networking event where I was asked to share examples of my clients to help others understand my work. I mentioned a local business, and immediately, someone responded, “I love their branding and the personal touches they add to their service – it really sets them apart.” The person sitting next to them wholeheartedly agreed. That’s the kind of feedback you can’t measure.
It’s these moments – when people are speaking positively about your business in informal settings – that don’t show up in your data. Does this kind of positivity translate into a concrete metric? Not always. But if you aren’t visible and aren’t actively listening to what your target audience is saying, how can you truly know what’s working?
A Major Honour for Marketing Leadership
Founder of Caroline Cox Marketing, has been awarded the prestigious Fellow status by the Chartered Institute of Marketing (CIM).
This honour recognises her exceptional expertise and leadership in marketing and places her among the top professionals in the industry.
The FCIM designation is the highest level of professional recognition offered by CIM, granting its members access to exclusive resources, tools, and a network of experienced marketers to continue advancing in their field. As a Fellow, Caroline joins a distinguished group of senior marketing professionals whose experience spans leadership roles in marketing departments, consultancy, and business development. This achievement underscores her leadership in marketing strategy, client engagement, and her long-standing dedication to professional development.
Over 20 Years of Experience in Marketing
Caroline’s 20-year career has seen significant success. In addition to successfully running her boutique marketing agency for the past six years, Caroline’s leadership and strategic direction in various roles have had a lasting impact on local businesses and youth empowerment initiatives. Notably, as a Board Director and Founder of the Mansfield and Ashfield Career Champions program, she fostered valuable partnerships between businesses and educational institutions, contributing to the region’s economic growth and youth development. Under her leadership, the program gained regional recognition and engaged over 100 local businesses, each pledging to support youth development through mentoring and hands-on work experience opportunities.
Fellow Status With CIM Marks A Significant Milestone
As the founder and leader of Caroline Cox Marketing, Caroline has overseen the successful launch of numerous branding and marketing campaigns for local clients, including Il Rosso Bar & Restaurant, The Dryden Enterprise Centre, part of Nottingham Trent University and Middleton Structures. These initiatives have helped businesses establish stronger online presence and connect with their target audiences, driving growth and visibility in their respective sectors.
Caroline’s achievement of Fellow status with CIM marks a significant milestone in her career, highlighting her ongoing contributions to marketing and her commitment to driving innovation, collaboration, and success in her field.
Sharing Thoughts On This Milestone
“Throughout my career, marketing has always been my passion, and I’ve had the privilege of watching the industry evolve over the years. Taking the leap to apply my skills and experience to help local businesses thrive has been one of the most rewarding decisions of my life. The marketing landscape is changing faster than ever, and I truly believe in staying ahead of trends to provide the best possible service for our clients. Achieving Fellow status is not just a personal milestone, but a shared accomplishment with my incredible team. It’s a testament to our professionalism, dedication, and unwavering commitment to staying at the forefront of our industry.” Caroline Cox.
Marketing Retainer Case Study for Real Estate Development Finance Specialist
Pivot Finance is a forward-thinking financial services firm dedicated to providing innovative solutions for businesses and individuals.
As they expanded their team and established a stronger market presence, Pivot Finance recognised the need for a strategic marketing partner to support their growth and effectively communicate their expertise and values to clients.
As our partnership began, we worked closely with Pivot Finance to deliver a comprehensive monthly marketing retainer service. This collaboration has supported their business goals, enhanced their digital presence, and facilitated the seamless transition to an internal marketing manager.
Project Scope within our monthly marketing retainer for Pivot Finance encompassed a wide range of activities, tailored to their evolving needs:
Weekly Collaboration
- We maintained weekly communications with the Pivot Finance team to:
- Discover and highlight live case studies.
- Identify opportunities to amplify their achievements and milestones.
- Ensure our deliverables aligned with their priorities and growth trajectory.
Email Marketing
- We designed and executed email campaigns targeting Pivot Finance’s audience, featuring:
- Success stories and case studies to showcase their expertise.
- Relevant financial insights and updates aligned with industry trends.
- Clear and impactful calls to action to engage existing and prospective clients.
LinkedIn Engagement
- To build their professional network and enhance their industry presence, we managed their LinkedIn activity by:
- Sharing curated and original content.
- Engaging with industry peers and prospective clients through thoughtful interactions.
- Promoting Pivot Finance’s services and team achievements.
Website Updates
One of our latest and most impactful projects for Pivot Finance involved refreshing their existing website. This included:
- Implementing new functionality to improve user experience.
- Introducing graphic design elements aligned with their updated brand guidelines.
- Reflecting the company’s growth and evolving services through modern, dynamic visuals and content.
Public Relations and Media Exposure
- We liaised with publications and PR outlets to secure features and maximise Pivot Finance’s visibility. This ensured their brand and achievements reached a broader audience.
Client Testimonial
“Caroline has supported our business, pivotfinance.co.uk, over the last few years and her support has been invaluable. She can do everything from leading campaigns to a full website refresh. Thank you.” Shahil Kotecha, CEO.
Why Choose Caroline Cox Marketing?
We pride ourselves on being adaptable, proactive, and results-oriented. Our monthly marketing retainer services are designed to evolve alongside your business, ensuring your brand reflects your growth and continues to engage your target audience. Whether you’re looking for consistent marketing support or a transformative project like a website refresh, we have the expertise to deliver.
Explore our retainer services and learn more about how we can help your business grow. Browse our portfolio for examples of successful collaborations and impactful marketing solutions tailored to a variety of industries.
Marketing Retainer Case Study for Local Recruitment Agency
TurnerFox Recruitment is a dynamic recruitment agency known for connecting top-tier talent with leading employers across various industries.
Since their inception, they have cultivated a reputation for exceptional service and results-driven recruitment solutions. Operating in a competitive industry, TurnerFox sought a strategic marketing partner to enhance their digital presence, engage with candidates, and build stronger relationships with clients.
TurnerFox approached us in 2021 with the goal of implementing a consistent and strategic marketing approach to strengthen their brand and communication efforts. Over the years, our partnership has flourished through a monthly marketing retainer that delivers measurable results and supports their evolving business needs.
Our monthly marketing retainer for TurnerFox includes:
Social Media Management
We craft and publish regular social media posts tailored to boost engagement with potential candidates and promote recruitment services to clients. This includes industry-relevant insights, job opportunities, and branded content to enhance visibility and audience interaction.
Email Marketing
Every month, we design and distribute email campaigns to TurnerFox’s client database. These emails feature curated content such as:
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- Case studies showcasing successful recruitment outcomes.
- Client and candidate testimonials that build trust and credibility.
- Industry blogs offering insights on the current economic climate and opportunities within the job market.
Blog Content Creation
Our team researches and produces bespoke blogs every month to be featured in TurnerFox’s newsletters and on their website. These blogs address industry trends, recruitment tips, and other relevant topics, positioning TurnerFox as thought leaders in the recruitment space.
Ad-Hoc Marketing Support
In addition to our regular deliverables, we provide flexible, on-demand marketing support to address TurnerFox’s immediate business needs, ensuring they remain responsive and proactive in their communications.
What does TurnerFox Recruitment think to our Marketing Retainer Service?
“We are a busy recruitment agency and have been using Caroline Cox for all digital marketing every month since 2021. During this time, we have been delighted with the work produced. Caroline produces engaging and well-presented content across all channels and is a real pleasure to work with. Highly recommend to any business!” Connie Turner, Director.
Why Choose Caroline Cox Marketing?
At Caroline Cox Marketing, we specialise in creating tailored marketing strategies that drive results. Our monthly retainer service is designed to provide consistent, high-quality content and adaptable support that grows with your business. By partnering with us, you gain a trusted marketing ally committed to enhancing your brand visibility, engagement, and overall success.
Explore our marketing retainer services and how we can help you achieve your business goals. Check out our portfolio for additional examples of successful collaborations across various industries.
Why a Marketing Retainer is the Secret Weapon Your Business Needs
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Save Time, Save Money, Scale Up
Imagine if you could wake up to an inbox full of fresh leads, knowing all your marketing needs were already handled. Sounds great, right?
That’s exactly what a marketing retainer can do for you.
First Things First…What Exactly is a Marketing Retainer?
A marketing retainer is like having your own dedicated team of marketing experts—without the expense of employing full-time staff. Instead of managing multiple suppliers or dealing with project-by-project quotes, a retainer gives you ongoing access to creative and strategic marketing services that keep your brand thriving all year round.
Budget-friendly marketing retainer
Think of it as a way to keep the wheels turning on your marketing while you focus on what you do best: running your business.
Not only is it more efficient, but it’s also a budget-friendly solution for businesses of all sizes, from ambitious startups to established enterprises. Plus, with our tailored packages, you can pick a retainer level that suits your budget and goals.
How Does a Marketing Retainer Work?
It’s simpler than you might think:
- Choose Your Package: We offer a range of retainer options based on your needs and budget. Want a few hours of social media magic every month, or perhaps a full-scale digital overhaul? We’ve got you covered.
- Sit Back and Relax: Once you’re set up, our team of digital marketing experts jumps into action. From SEO and social media to email campaigns and blog posts, we’ll handle it all.
- Enjoy the Results: Watch as your inbox fills up with new leads, and your website traffic surges, all thanks to the marketing momentum we’ll keep building for you.
What’s Included? The Breakdown of Retainer Services
Our retainer packages provide access to a complete marketing team that works as an extension of your business. Here’s a snapshot of what you can expect:
- SEO: Keyword tracking, link building, and fresh content to keep your site ranking high.
- Social Media: Content creation, scheduling, and strategic ad campaigns to keep your audience engaged.
- Email Campaigns & Automation: Drive sales with automated email flows and targeted campaigns.
- Graphic Design: Need new branding or creative assets? We’ve got designers on hand to make your vision a reality.
- Website Design & Maintenance: From a brand-new site to quick updates, our developers can make it happen.
With each package, you get guaranteed hours at a fixed rate, priority service, and refreshed creative every month. No need for quotes, no surprise fees, just reliable support month after month.
Why Our Clients Love Their Marketing Retainer (and You Will Too)
Here’s why businesses love the flexibility, reliability, and value a marketing retainer offers:
- Guaranteed Hours at a Fixed Cost: Know exactly what you’re paying each month with no unexpected add-ons.
- Discounted Rates: Get more value for your budget with our lower hourly rates for retainer clients.
- Priority Service: When you need something done fast, you’re first in line.
- Full Transparency: Monthly analytic reports keep everyone on the same page, so you always know the impact of our work.
- A Consistent Marketing ‘Drumbeat’: From blog posts to social media, we make your brand visible.
The Small Print: Minimum three-month commitment, 50% of the cost upfront, with monthly payments following. A little planning upfront, and you’re all set. 2-month cancellation notice.
How a Marketing Retainer Saves You Time, Money, and Headaches
Instead of scrambling to create consistent content or juggling different contractors, your marketing retainer keeps your marketing flowing. We handle everything from creative content to paid advertising, so you don’t have to. Whether you’re looking for website updates, regular blog posts, or even a new brand design, our team works behind the scenes to ensure everything’s executed flawlessly.
Ready for your business to shine and become consistently visible?
If you’re tired of the endless back-and-forth, the quotes, and the hassle of one-off projects, a marketing retainer might just be the answer. With our team in your corner, you’ll save time, save money, and watch your business grow.
Let’s get your marketing on autopilot! Choose the retainer package that fits your business and watch the results roll in.
Social Media & PR for Fineline Market Research
Fineline Market Research – Organic Business Growth
Social media content and design for Fineline Market Research – A business providing full service market research to SME’s and large companies.
About Fineline Market Research – Fineline is a well-established market research agency established for 10 years, and throughout that time, they have enjoyed organic growth captured from their excellent reputation within the industry. Their proven track record has provided consistency with clients and staff members. They offer their clients expertise across a wide range of research methods, including customer experience, brand tracking, and consumer duty.
The company exceeds expectation with their service level and ability to deliver the results, reassurance and infrastructure to that of larger agencies. They pride themselves on being the market research agency that really cares and listens to your business problems and has a portfolio of clients who remain a constant within the business.
Raising the profile of an already successful business
Social Media Marketing & PR
Fineline Market Research founder Scott Hinton was looking to onboard a marketing agency to support the organic growth of the business. He was happy with the level of business and consistency they achieved year on year but recognised the need for the company to have an online presence and platform to share their wins and successes and raise the profile of the brand. Scott had the business in a healthy position that didn’t need a marketing plan to drive business it needed a marketing plan to support the business and showcase the value it brings to its customers.
What does the onboarding process involve?
Understanding the industry and the business
Similar to Fineline’s business values, we pride ourselves on caring and listening to each business we work alongside and getting to understand the pain points (if any) and the desired outcome. The first couple of months of working with a new client takes time to research competitors, talk to our client, and truly capture their tone of voice and offer a holistic approach to our outputs that reflects the business and puts them on a journey to raising their profile and achieving their business goals.
Creating the right content consistency
Consistency will always be the key to success in social media and many other marketing activities. We created a batch of content to reflect key elements of the business, the range of services and credibility. The content drives the graphic design to support the messages and reflects the branding.
We’ve combined social media activity with longer forms of content to support the activities of the business and create thought leadership articles to share on various platforms.
Social media scheduling and analytics
To onboard a client is to understand their audience and what resonates with their target audience to capture the most engagement. Each month, we will analyse the engagement and impact on website visitors. Content that creates the most attention is then captured again to produce a variation and continue to speak to its target audience.
Testimonial
We have definitely had enquires and picked up three new clients as a result of the PR stuff you are doing, one of them has resulted in a really large contract. I know it’s the PR stuff that has created this as all 3 contacted us having seen us on LinkedIn.
I am extremely pleased with the way this is going Caroline, its working by far more than I expected it to. From my perspective, I was hoping for it to raise awareness of Fineline, which would help me when contacting people, but it’s actually driving business to us.
Thanks so much for all of your work to date, its been superb!
Contact us
We’d love to hear from you if you have a marketing project or need consistent marketing support for your business. Fill out the form in our footer, and we’ll be in touch.
Explore Our Digital Marketing Retainer For Abacus Lighting
Illuminating Success - How Abacus Lighting Shone Brighter with Caroline Cox Marketing
Abacus Lighting approached Caroline Cox Marketing investigating additional marketing resources for their marketing department during a 12 months maternity leave.
For over 60 years Abacus Lighting have been Leaders in lighting, Abacus’ business supports global customers in meeting the growing demand for technically-brilliant, yet energy efficient and sustainable lighting solutions. They are based in Sutton in Ashfield and has a celebrated heritage in British engineering.
Marketing Retainer for a fixed-term contract
Upon receiving the brief from Abacus Lighting marketing team, we gained a thorough understanding of the monthly outputs required to maintain business continuity. We devised a tailored proposal that outlined how we could seamlessly integrate our marketing resources into their team, ensuring uninterrupted support during the maternity leave period.
Our partnership with Abacus Lighting involved a wide range of activities, including:
Case Study Creation: We worked diligently to create compelling case studies, specifically tailored to resonate with their potential customers.
Customer Communication: We engaged with customers on Abacus Lighting’s behalf, maintaining their professional brand tone at every touchpoint.
Photography and Videography Coordination: We orchestrated photography and videography sessions to capture the essence of Abacus Lighting’s lighting systems, both day and night.
Video Editing and Showreel Creation: We edited the captured footage and crafted captivating showreels, complete with customer interviews that showcased their experiences with Abacus Lighting.
Copywriting: Our team was responsible for creating engaging copy for the case studies.
Website Upload: We ensured seamless integration by uploading the content directly to Abacus Lighting’s website. We uploaded news stories as drafts, facilitating easy review and approval by the marketing manager, ensuring accountability, quality control, and organisational assurance.
PDF Brochure Creation: To enhance their sales toolkit, we created a PDF brochure highlighting the consistency and credibility demonstrated in the case studies.
The story of Abacus Lighting
Within the last decade Abacus have been honour with The Queen’s Award for Enterprise: International Trade 2017. Their mission statement is “Lighting the World Beyond Expectation. They do this by constantly finding and developing new innovations in lighting through their exceptional people, technology and passion for delivering service to their customers.
Our Experience
While Caroline Cox Marketing may have started as a supplier, we quickly became an integral part of the Abacus Lighting team. Their kindness, respect and impeccable communication enabled us to consistently deliver on-time and precisely what was required.
Flexibility & Understanding
Understanding the importance of work-life balance, this contract allowed for up to 12 months, affording the person on maternity leave the freedom to return when ready. Our flexible approach ensured a smooth transition, maintaining consistency and efficiency.
Videography & Editing By Caroline Cox Markeing
Feedback From Abacus Lighting
"From photography and website support through extensive video productions and the supporting of various marketing campaigns, working with Caroline and the team has been an absolutely fantastic experience throughout!"
Daniel Barnes | IT and Marketing Manager
Why use empathy in your marketing?
Imagine Not Being In A Digital World Right Now…?
There is no denying that these unprecedented times are hard. But can you imagine how much harder it would be without our world being digital? With everyone spending hours on their phones per day, how do you capture their interest to convert them into customers? During this pandemic and particularly lockdown 3; the answer lies in the use of empathy in your marketing messages.
As humans, we all laugh, cry and love. These feelings create an experience, and as marketers, it’s our job to recreate these feelings through effective marketing campaigns that connect with and motivate our target audience.
It’s important to note that empathy in marketing campaigns isn’t just a “feel-good” technique. It allows marketers and business owners to step into the shoes of their target audience to better understand and respond to their wants and needs, which in turn produces loyal customers and greater business success.
Do you want to boost sales and grow your business? Here is why empathy in marketing matters and how you can incorporate it into your current marketing strategy.
Create communication pieces that speak to the needs of your target audience.
Why use empathy in your marketing?
Long gone are the days of the outbound sales process, where people were directed and heavily pushed into the sales funeral. Nowadays, consumers don’t want to be “sold” to; they want to develop trust with a brand. Consumers will even go so far as to ignore or become upset with any communication piece that doesn’t feel authentic or genuine.
The main focus of marketing is sales! And while that should be the case, sometimes our communication can become bogged down by that driving force. Taking a step back to think about how and why a product or service will provide a solution to your customers will help to lead them to your brand, rather than directing them to it.
Practical Marketing Tip:
Create communication pieces that speak to the needs of your target audience. Putting yourself in their shoes will allow you (and your brand) to provide help and guidance. This can even lead to better customer satisfaction and engagement.
How to Use Empathy In Marketing
- Humanise yourself and your brand. Your target audience isn’t some intangible, fictitious persona. They are real people, just like you and I. While it’s important to know what stage of the buyer’s journey they are in, just remember that you’re creating communications for a human at the end of the day.
- Remember that no one person is alike. Your customers, even if they fall into the same generation or age bracket, are all different. They won’t all have the same problems or desires.
- Always perform research. Since empathy is defined as putting yourself in another person’s shoes, it’s important not just to make educated guesses. Performing in-depth buyer persona research will allow for empathetic insight.
- Pay attention, listen, and be proactive. Whether it’s through social media, online forums, or feedback from the sales team, what are your customers saying? What do they like about your marketing and brand? What do they want you to change? Learn about your audience from past and current buyers – this will help further define your marketing strategy for the future.
The Secret To Empathy
Understanding a consumer’s wants, needs, annoyances, and grievances, will truly help to set your marketing campaigns apart from other companies. Creating a connection from brand to the consumer through empathy – especially during this COVID 19 pandemic is the authentic recipe for marketing success.
Are you currently using empathy in your marketing efforts? Want help in doing so? Contact me to discuss further.